Marketing and Communications Manager… | Canadian International School

CIS job description.

Designation : Marketing and Communications Manager

Department : Marketing and Admissions

Location : CIS Lakeside Campus

Reports To : Director of Marketing and Admissions

Works Collaboratively With : Communications, Admissions and Marketing Teams

Assigns Task to / Supervises : Marketing team and Communication team

Key accountability (Main purpose of this job):

Reporting to the Director of Marketing and Admissions, the Marketing and Communications Manager will play a key role in creating and driving CIS’s marketing and communication strategies to build brand awareness and positioning, effectively describe and promote the organisation and its services, support, develop and implement internal and external corporate communications, and understand the target mark in order to drive lead acquisition.

Leading both the marketing and communication teams, this role will oversee the effective and timely execution of all strategic marketing and communication initiatives and ensure projects are delivered on time and on budget.

Responsibilities (Key areas of Responsibilities):

Contribute to the overall marketing and communications strategies, and business plans, while ensuring compliance with EduTrust requirements
Oversee and guide the team on all marketing and communications matters
Manage the marketing budget, including expenditure and ROI
Develop and manage the end-to-end process of marketing campaigns and CIS’s major events across all channels
Create and manage release dates for recurring publications, and manage the annual content planner
Manage all internal newsletters, advisories, communications and projects, ensuring content is on brand, publication-ready, and meeting deadlines
Prepare routine reporting on marketing metrics, goals/successes, demand for CIS’s services and features, competitors’ market analysis, communications/channel performance, inclusive of recommendations for improvement and/or new channels and frameworks
Manage the service level and quality of marketing agencies
Manage surveys and prepare the related analysis, reporting and recommendations
Create and distribute press releases when necessary.
Develop existing referral, partner sites or lists
Oversee the production of all marketing videos
Oversee all marketing components of the CRM system
Develop an alumni relations communications programme in order to promote the achievement and successes of prior CIS alumni to parents and the public

Requirements:

Bachelor’s Degree in Communications, Marketing or equivalent
Minimum 7 years’ experience as a Communications and Marketing professional
Experience with marketing including content, SEO, digital and paid media
Demonstrated ability in developing and driving marketing and communications campaigns and strategic plans
Excelled communication skills and creative writing skills with a proven track record of strong written English
Demonstrated ability in creating targeted content that generates measurable ROI
Excellent interpersonal, presentation and communication skills
Excellent organisational skills with the ability to meet deadlines with minimal supervision
Ability to quickly adapt to change
Experience in the international school sector, either as a parent, educator or communications professional, will be beneficial